Our hearts are filled with gratitude as we unveil our showcase at the prestigious first-ever Bhubaneswar Times Fashion Week, held on 15 November 2025. Our collection “Manabasa Gurubar – An Ode to Maa Mahalakshmi” was unveiled to honour the Margasira tradition dedicated to the Goddess of Prosperity.
Brand Utkalamrita presented a culturally rich collection inspired by traditional motifs, including the shankha, paada, padma, elephant, deepa, and swastika. The runway display featured 10 GI-tagged sarees from Odisha’s finest weaving traditions, including Berhampuri, Sambalpuri, Khandua, Gopalpur Tussar, Pattachitra textiles, Bomkai, and more.
Complementing the sarees were Indo-Western garments in Gopalpur Tussar with Mahalakshmi-themed embroidery, along with unique pieces such as a Sufi jacket, a silk kaftan, and an evening gown. The men’s range celebrated Lakshmi–Narayana twinning with coordinated sherwanis, silk shirts, Pattachitra jackets, kurtas, and smart bottom-wear. Accessories crafted from Sambalpuri Bandha fabric and a beautifully curated Manabasa Puja installation added depth to the theme. Click on the link to watch the video: Utkalamrita x Times Fashion Week 2025
About Utkalamrita
Celebrating 10 years of uplifting Odisha’s handlooms, Utkalamrita- founded by sisters
Dr Anita Sabat and Amrita Sabat have represented Odisha across India and abroad. The brand holds the Authorised User Certificate for Orissa Ikat GI and, in 2025, established the world’s first Odisha GI Store in Bhubaneswar, featuring 17 GI products under one roof.
Dr Anita Sabat, widely known as the GI Crusader of Odisha, has played a pioneering role in GI research and awareness, including leading the Odisha Rasagola GI Tag movement. Utkalamrita also holds the India Handloom Brand Certificate, continuing its mission of Vocal for Local, Make in Odisha, and Atmanirbhar Bharat. Recently, Amrita Sabat proudly represented Odisha’s culture on Kaun Banega Crorepati, winning ₹12.5 lakhs.
Credits
Styling: @ajanakashofficial @sibiyansaron
Make-up: @uk_londonbeautyschool
Talent Partner: @runwayfashionmanagement @naman.suri @ranjanswagat
Show Director: @sikkarachna
Backdrop: @themohitdaswani
Sound: @iambasshigh
Social Media Partner: @odishashines
Production Team: @devmohapatra015 many more wonderful angels
